Free Soul. Free Mind. Free Hands.


Free Bee started from a childhood passion for hats and a love for fashion as a way to express who we are. For Joty, fashion isn’t just style—it’s a language of self-expression. That same inspiration drives Free Bee to design products that help others feel confident, creative, and uniquely themselves.

Meet the CEO

Joty Cepeda, founder of Free Bee, is a stylist who uses fashion as a powerful form of self-expression. She believes style is for everyone and should feel effortless and inclusive. Inspired by her lifelong love for hats, Joty turned her passion into motivation to launch Free Bee a brand that celebrates individuality and confidence through fashion.

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Fall/Winter '25 Collection

As a proud hat lover (and low-key hat hoarder 🤠), I know the struggle — what do you do with your hat when it’s not on your head?! For years I’ve been on a mission to fix that, and finally… problem solved.

These hangers aren’t just cute — they’re multitasking geniuses. Wear them as a belt, rock them as a mini bag, or let them hold your favorite hat like the little fashion assistant you never knew you needed. ✨

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