Free Soul. Free Mind. Free Hands.
Free Soul. Free Mind. Free Hands.
Free Bee started from a childhood passion for hats and a love for fashion as a way to express who we are. For Joty, fashion isn’t just style—it’s a language of self-expression. That same inspiration drives Free Bee to design products that help others feel confident, creative, and uniquely themselves.
EXPLORE NEW COLLECTION
Featured Product
Spicy Mamma
Meet the CEO
Joty Cepeda, founder of Free Bee, is a stylist who uses fashion as a powerful form of self-expression. She believes style is for everyone and should feel effortless and inclusive. Inspired by her lifelong love for hats, Joty turned her passion into motivation to launch Free Bee a brand that celebrates individuality and confidence through fashion.
Fall/Winter '25 Collection
As a proud hat lover (and low-key hat hoarder 🤠), I know the struggle — what do you do with your hat when it’s not on your head?! For years I’ve been on a mission to fix that, and finally… problem solved.
These hangers aren’t just cute — they’re multitasking geniuses. Wear them as a belt, rock them as a mini bag, or let them hold your favorite hat like the little fashion assistant you never knew you needed. ✨



